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Traid
With 65% of the population now wearing second-hand, Traid wants to make it 100%. To do so a more complete, contemporary identity was required. The challenge was to transform an outdated brand identity into an expressive and engaging identity, reflective of Traid’s distinctive vision and values.
CREATIVE DIRECTION: HEMINGWAYDESIGN | COPYWRITING: SOPHIE GWYNE | GRAPHIC DESIGN: ORIOL GIL
Beam Hertford
Repositioning the theatre’s brand through a new name, narrative and identity were the initial steps to then translate this new strategy into a visual language that would feel more curated, more editorial and more contemporary.
In a Field By a Bridge
Commissioned by one of London’s Business Improvement Districts, Team London Bridge, In a Field by a Bridge is a celebration of one of the most culturally innovative and sustainable districts in London.
The Works Swindon
The Swindon Heritage Action Zone was launched as an ambitious five-year plan to revitalise the town’s unique railway heritage. Part of thisnew strategy included a visual identity toattract new residents, businesses and investors.
Oriol Gil Marimon
Last updated: 03/04/24
